Business program

APRIL 1, THURSDAY

DAY OF ALTAI KRAI — STRATEGIC PARTNER OF THE EXHIBITION

10.00 — 18.00

Altai Krai Joint booth activities

— Presentation of tourist novelties of the season-2021: new routes, destinations, accommodation facilities, health-improving programs and tours from leading tour operators and health centers of the Altai Krai;

— Signing agreements on cooperation in f tourism between the Altai krai and representatives of tour operators;

— Demonstration of the tourist potential of the Altai Krai in an interactive multimedia zone;

— Tasting of gastronomic brands and organic products of Altai Krai

Pavilion #8

Altai Krai booth

10.00-12.30

Conference “Patterns of Russian cities” — folk traditions and creativity in tourism! " dedicated to the development of tourism, national traditions, folk art, trades and crafts.

Moderator — Elena Surguladze

Free participation.

Contact Information:

+7 (495) 784 98 00, +7 (915) 148 01 78

E-mail: elenasur@list.ru uzorygorodov@bk.ru

Conference hall

# 3

10.30-13.00

Training workshop “Legal realities of 2021 for a travel agency. What is available and what to expect ”

• Speaker: Vadim Pogorelov

Organizer: Lawyers for tourist business" Bayborodin and partners “company

10.00-18.00

Formal opening of “I draw my city”, an exhibition of participants of the ArtPeredvizhenie interregional contest of children’s drawing.

Organiser: Foundation for the Development of Small Historic Cities.
Project Curator: Yuri Shcheholkov

Pavilion#8

12.00 — 13.00

13:00 — 14:00

Ceremony of official opening of the XVI INTOURMARKET International Travel Fair
Entrance by invitation, media representatives by accreditation

Official and VIP visits

Conference Hall Pavilion#8

(Lower Gallery)

12.30 — 14.00

Training workshop for hoteliers from TopHotels experts

Hotel promotion tools after lockdown.

Reputation management processes in post-pandemic environment.

Conference hall

# 3

13.00-15.00

Plenary session: Preparation and implementation of the national project “Tourism and Hospitality ”

Discussion of key issues of tourism development, new approaches to digitalization of tourism and statistics of tourist flows, preparation of amendments to the sectoral law

Conference Hall Pavilion #8

(Lower Gallery)

14.00-15.00

Strategic session “Khakassia. The Land of Five Elements”

Presentation of the region’s tourist brand and the best summer vacations options in the Republic of Khakassia.

Workshop hall #4
Pavilion#8

14.00-16.00

Senior tourism: Round table on marketing tourism products for the older generation

The round table is supported by the World Senior Tourism Congress (WSTC)

The program subject to updating

Moderator: Olga Subanova

Workshop hall #3

Pavilion#8

14.00-18.00

UT-Forum-2021. Sustainable development of territories. Best Russian Practices

Organiser: RUTI Committee on Sustainable Tourism

Glass Dome Hall

Congress Center

15.00-17.00

Working session on the Tsar’s Road interregional project within the framework of the XVI INTOURMARKET International Travel Fair and the Association of Tour Operators of Russia (ATOR))

Vip conference room at the Exhibition Management Office

15.00-17.00

Presentation of the tourism potential and novelties of the 2021 season of the Perm Krai

Organizer: Center for Tourism Development of the Perm Krai

Workshop hall #4
Pavilion#8

15.00-18.00

Tourconnect Education workshop

We teach employees of the travel industry to talk of themselves in the media and social networks

Buffet Room

Pavilion#8

15.00-18.00

Practical conference on children tourism
The program is under development

Organizer: Project Office for the Development of Child Tourism

Conference hall Pavilion#8

18.00-20.00

Gala reception in honor of the opening of the XVI INTOURMARKET International Travel Fair

(admission is strictly by invitation)

Exhibition Management Office

APRIL 2, FRIDAY

CHARITY DAY AT “INTOURMARKET”

MICE DAY AT “INTOURMARKET”

10.00 — 18.00

Activities at Altai Krai Joint booth

— Presentation of tourist novelties of the season-2021: new routes, destinations, accommodation facilities, health-improving programs and tours from leading tour operators and health centers of the Altai Krai;

— Signing agreements on cooperation in f tourism between the Altai krai and representatives of tour operators;

— demonstration of the tourist potential of the Altai Krai in an interactive multimedia zone;

— Tasting of gastronomic brands and organic products of Altai Krai

Pavilion#8

10.00-18.00

All-Russian MICE Day

10.00 — 11.30 Start-session: It is a mad, mad, mad world! Successful experience in conducting events during the “event quarantine”

11.30 — 12.00 Master case: Experience of successful event in a Russia region.

12.00 — 13.00 Presentation: the MICE-map of Russian regions federal project

13.00 — 13.30 Tea break, networking.

13.30 — 15.00 Open discussion session: Russian Regions as MICE Destinations

15.00 — 16.30 Business game: Creating a MICE territory together

16.30 — 17.00 Master class: Promotion secrets: TikTok and more ...

Buffet room
Pavilion#8

10.00-18.00

Intelligent Travel Marketing Practical IT conference for regional tour operators, dedicated to the technologies of formation, promotion and development of regional tourism products in Russia

The conference is dedicated to technologies automating the process of creating and promoting regional tourism products. Technologies for interaction with customers, collecting feedback and suggestions, analyzing the interest of various target audiences in a specific product and tools for its implementation.

Global and local innovation in tourism. National and regional projects for the development and digitalization of Russian tourism

The program is under development

Registration: https://travel-marketing.ru/itm-2021

Online continuation of the conference:

April 5, 13: 00-17: 00

April 6, 11: 00-15: 00

April 7, 11: 00-15: 00

Pavilion #7

Conference hall

(3^rd floor)

10.00-13.00

Session: Culture-related tourism: new life in the post-pandemic world

The session objective: to identify the main trends of developing сcultyre-related tourism in the new post-pandemic world through promotion, personnel, customer focus, new methods of showing places of interest. Best case studies of Russia as exampled by the Moscow region

Best case studies of culture-related tourism. The Moscow region

Prize drawing from the session participants

Organizer: Committee for Cultural and Educational Tourism of the Russian Union of Travel Industry

Moderator: Zhilkina Nadezhda Mikhailovna

Hall #3

Pavilion#8

(Lower gallery)

10.00-13.00

Weekend in the Urals: presentation and workshop of the Sverdlovsk region tourist potential

Organizer: Center for Tourism Development of the Sverdlovsk Region

Workshop hall #4
(Pavilion#8)

10.00-13.00

Practical conference on legal issues in tourism: Lawyers against coronavirus

Moderator: Georgy Mokhov, Business Ombudsman, Founder of the Persona Grata Legal Agency, Head of the RUTI Legal Committee

Pavilion#8

(Lower Gallery)

10.00-18.00

“I draw my city”, an exhibition of participants of the ArtPeredvizhenie interregional contest of children’s drawing.

Organiser: Foundation for the Development of Small Historic Cities.
Project Curator: Yuri Shcheholkov

Pavilion#8

11.00-12.00

Presentation of the Bering Expeditions international project

Signing of Agreements between the regions participating in the project and Rostourism during the work of the XVI Intourmarket International Travel Fair

Workshop hall #2
(Pavilion#8, 3^rd floor)

12.00-13.00

Working session on the Imperial Route project

Organizer: ESPO Foundation (Elizabethan-Sergievsky Educational Society, project ideologist), Rostourism.

Moderator: S.V. Startseva, Head of Regional Programs of the ESPO Foundation

Vip conference room at the Exhibition Management Office

12.00-14.00

Voronezh Region is a new growth point. Investment prospects in the tourism industry: new projects and opportunities.

Moderator: Sergey Korchevnikov, Head of the Department of Entrepreneurship and Trade of the Voronezh Region

Workshop hall № 2
(Pavilion#8, 3 эт.)

13.00-15.00

Round table: Ways of developing yacht tourism in Russia

Organizer: RUTI Yacht Tourism Working Group

Hall № 3

Pavilion#8

(Lower gallery)

13.00-15.00

Museum tourism (museums as a venue for events, a museum as a sight of interest, included in a tourist route, excursion programs, museum souvenirs) within the framework of the All-Russian

Time to Travel in Russia educational forum

Organizers: FROS “Region PR” and the Intourmarket organizing committee

Conference hall

Pavilion#8

(Lower gallery)

14.00-15.30

Tari tour training workshop

A STEP FORWARD! Blitz presentation of tours to St. Petersburg and Moscow from the TARI TOUR leading tour operator: We’ll tell you EVERYTHING about the novelties in the SUMMER-2021season!

Conference hall № 4

14.00-15.30

Tourbusiness with an open heart - Interregional charity auction in favor of the Lighthouse Children’s hospice

Organizers: Vesti Turizm and the Intourmarket Organizing Committee

On the Charity Day at the Intourmarket-2021, the Interregional Charity Auction will be held for the fifth time.

All proceeds will be donated to the life support of one of the 700 wards of the Lighthouse Children’s Hospice

Lots and applications for participation are accepted at: iks1954@gmail.com and by phone:

+7 (910) 484 332

How else can you help? All options are here: https://mayak.help/help/

Main Stage

14.00-16.00

Conference: Branding of Territories: Successful Practices of Russian Regions

Organizer: ECOT — Eurasian Commonwealth of Travel Industry Specialists Конференция “Брендинг территорий: успешные практики российских регионов”

Moderators:

Svetlana Chichkina, Vice President of the Eurasian Commonwealth of Travel Industry Specialists — ESOT Union

Olga Zaykova, RedCongress Group LLC General Director

Admission is free, download a ticket at https://www.itmexpo.ru/

Detailed information: Svetlana Chichkina, 8 916 678 44 72, union.esot@gmail.com

Workshop hall #2
(Pavilion#8, 3^rd floor.)

15.00-18.00

Board Meeting of the Russian Union of Travel Industry (RUTI)

Glass Dome Hall,

Congress Center

Time to be specified

Thematic session: Development prospects for industrial tourism for the regions. 10 steps to develop industrial tourism in the region. Implementation of industrial tourism methodology and best practices

Study of the best regional cases of industrial tourism and presentation of the methodology for the development of industrial tourism in the regions of the Russian Federation.

Organizers: ANO Agency for Strategic Initiatives to Promote New Projects (ASI), Ministry of Industry and Trade, Mays Market LLC

Moderator: Olga Shandurenko, Program Manager, Agency for Strategic Initiatives to Promote New Projects

Venue to be specified

15.00-18.00

Training workshop for tourist information centers

Organizer — National Association of Tourism Information Organizations (NAITO)

Workshop hall #3

Pavilion#8

15.00-18.00

Case session: regional practices in developing interregional and regional tourist routes within the framework of the All-Russian Time to Travel in Russia educational forum

Organizers: FROS “Region PR” and the Intourmarket organizing committee

Conference hall
Pavilion#8

(Lower gallery)

16.00-18.00

10th Real Russia project conference: Best practices of tourism development in small historical cities.

Presentation of NGO Small Historic Towns Development Fund for 2021 programs

Moderator: Yuri Schegolkov, Fund Director

Organizing committee contacts: 89637764484, gazeta1@list.ru

Workshop hall #2
(Pavilion#8, 3^rd floor)

Opening hours of pavilion 8 booths

11.00-16.00

ORIGAMI Master Classes.

The master classes will be held by the famous origamist Nina Ostrun — designer, author of more than 30 books about this Japanese art of paper folding, author of methods for personality creative development, host of children’s programs at the Klass! TV company, author of a blog about travel photography, organizer of partnership projects at the Museum of Decorative Arts.

AJAX-PRESS Booth

APRIL 3, SATURDAY

DAY OF EVENT TOURISM AT INTOURMARKET

9.00 — 18.00

VI All-Russian Eventful Russia Forum

The educational forum “It’s Time to Travel Russia” is the main domestic communication platform for organizers of travel events and tour operators focusing on developing tours to events.

Organizers: Public Council under the Federal Agency for Tourism, FROS Region PR with the support of the Intourmarket

Draft program:

9:00 — 09:30 — registration of forum participants and welcome tea

9:30 — 10:00 — opening of the forum # It’s time to travel in Russia

10:00 — 10:30 — presentation of the project # It’s time to travel in Russia — Gennady Shatalov, Chairman of the Board of the FROS Region PR, member of the Public Council at the Federal Agency for Tourism, founder of the Russian Event Awards, Voronezh

10:30 — 12:00 — Case session: regional practices in event tourism based on the results of the Russian Event Awards in event tourism.

— Methodology for creating a regional calendar of events — Tourism Agency of Kuzbass

— Day of Siberian Merchants Festival — Mariinsk, Kuzbass

— Kurgonya — 2021Festival — Ruzayevka, Republic of Mordovia

— Ulyanovsk — presentation of the calendar of events and the REA final

12.00 — 13.00 — Practical activity: Designing a tourist event

13:00 — 14:00 — lunch break

14:00 — 15:00 — Speech by Irina Tyurina, Jury Chairman of the All-Russian MediaTour competition: Analysis of works and feedback on the results of the competition. Announcing of results and awarding the laureates of the All-Russian MediaTour competition

15.00 — 17.30 — Section: Tools for positioning and promoting tourism events

Expert presentations

17:30 — 18:00 — Forum debriefing

Conference hall Pavilion#8

(Lower gallery)

10.00 — 16.00

Activities at Altai Krai Joint booth

— Presentation of tourist novelties of the season-2021: new routes, destinations, accommodation facilities, health-improving programs and tours from leading tour operators and health centers of the Altai Krai;

— Signing agreements on cooperation in f tourism between the Altai krai and representatives of tour operators;

— demonstration of the tourist potential of the Altai Krai in an interactive multimedia zone;

— Tasting of gastronomic brands and organic products of Altai Krai

Pavilion#8

10.00-18.00

“I draw my city”, an exhibition of participants of the ArtPeredvizhenie interregional contest of children’s drawing.

Pavilion#8

16.00

The Intourmarket closes.

We are waiting for you on March 12-14, 2022 at the XVII Intourmarket International Travel Fair in Expocenter!